Brand Identity Showcase
This page aims to demonstrate the method in which we develop a brand Identity for clients.
This projects has been completed independently and as randomly as possible to not use client information.
In order to make the process as authentic as possible; and to avoid any decision bias, the selection of the business type, name and additional statements were randomly generated.
The Method:
As with any client who approaches Bastone Creatives with wanting a Brand Identity created for them, we wouldn’t necessarily know anything about them prior.
The following Websites were used to create a random brief:
Business Selection:
Questions for the client
How would you like the brand to associate with the consumer?
The Bastone B(ee)
Feminine
Young
Luxury
Modern
Playful
Loud
Simple
Subtle
Organic
Masculine
Mature
Economical
Classic
Serious
Quiet
Complex
Obvious
Geometric
How would you like the consumer to feel?
Colour Psychology (if applicable)
Black
Power
The Brief
The Sketches
The Final Logo
Responsive Layouts
The Colours
The Type Choices
Mockups
The Presentation
Excitement (Passion, Determination )
Red
Energy (Enthusiasm, Warmth, Joy)
Orange
Success
Gold
Creativity (Bright, Cheerful, Optimistic)
Yellow
Harmony (Nature, Growth, Health, Renewal, Vitality)
Green
Calm (Trust, Depth)
Blue
Wealth (Spirituality, Intuition, Transformation)
Purple
Compassion (Sweetness, Romance)
Pink
Luxury
White
Typography (if applicable)
What would you like the consumer to know from first glance?
What would you like the consumer to do?
Every design project with us is protected by a contract. This is put in place to ensure security and set expectations on both ends. This reduces misunderstandings and allows for a professional interaction while working together. Included will also layout the payment scale associated with the project expectations.
Contract
What?
The Important (Final) Questions
Why?
Made the artist choose the Colour / Concept?
What was the artist thought process behind the execution?
Does the package include?
How?
Does this solve a problem for the client?
Did the artist create the logo?
Did the artist go with this logo?
Did the artist choose this Typeface?