02. Content & Style

Do you have branding guidelines?
Yes
No, I need help establishing a style
Brand assets to include:
Logo Files
Fonts
Colour Palette
Images / Photography
Style you are looking for: Examples, links, or references you like:

03. Specifications

Is this design a template or final piece?
Template
Final
Quantity / Variations: Size / Format (Width x Height): Pixels Centimeters Inches Preferred resolution: Preferred file formats:
PNG
JPG / JPEG
PDF
AI (Illustrator)
PSD (Photoshop)
INDD (InDesign)

04. Usage & Rights

Where will this design be used? (Select all that apply)
Digital
Website
Social Media
Email Marketing
Digital Ads
Print
Business Cards
Flyers/Posters
Brochures/Catalogues
Large Format
Product & Packaging
Other

05. Project Scope & Budget

Do you have a budget range?
Yes
No
Rounds of revisions expected:
1–2
3–4
Unsure / No expectations

06. Audience & Market Context

Target audience: Competitor examples / market references:

07. Content & Resources

Text / Copy:
I will provide all text
You should write/edit text
Images / Visuals:
I will provide all images
You should source stock images
All visuals created from scratch
Accessibility considerations:
Yes (specify below)
No

08. Communication

Main point of contact: Preferred feedback method:
Email
Messaging (WhatsApp/Slack/etc.)
Scheduled video call

09. Additional Services (Optional)

Brand guideline document
Social media templates
Business card or stationery designs
Email signature template